Social Media Management

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Prepares individuals to understand how organizations utilize social media to communicate with stakeholders. Identify and analyze key debates, trends, and ethical issues related to communication through emerging technology from multiple points of view. Recognize and apply best practices for conducting effective social media program management, measurement, and evaluation.

Required Courses: 12

COMM 332 - Communication and Technology Credits: 3
MC 194 - Social Media Essentials Credits: 1
MC 370 - Social Media Strategy & Management Credits: 3
MC 374 - Social Media Content Development Credits: 3
MC 474 - Social Media Management Simulation Lab Credits: 2

Elective: 3

Select one of the following:

COMM 526 - Persuasion Credits: 3
MC 375 - Social Media Influencing & Personal Branding Credits: 3
MC 506 - Social media News Strategies Credits: 3

Kansas State University

Course Catalog

Social Media Management

Required Courses: 12

Elective: 3

Total Minimum Hours Required for Graduation: 15