Nov 21, 2024

2021-2022 Undergraduate Catalog

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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Travel and Tourism Promotion Certificate

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The certificate in Travel and Tourism Promotion combines specialized skills from the hospitality management and strategic communications curricula that directly relate to providing media and communications skills for travel and tourism professionals. The certificate will be awarded to students who achieve a superior level of expertise in the communication relationship-building and management aspects of travel and tourism.

Promotion Certificate Structure and Requirements:

This certificate totals 18 hours, with 12 required credit hours (6 in Journalism and Mass Communications and 6 in Hospitality Management) and 6 elective hours (2 classes from either program’s elective hours as suggested below).

Required Classes:

Journalism and Mass Communications

MC 180 - Principles of Public Relations Credits: 3
MC 477 - Travel and Tourism Strategic Communications Credits: 3

Hospitality Management

HM 120 - Introduction to the Hospitality Industry Credits: 3
HM 230 - Issues in Tourism Credits: 3

Suggested Electives:

Journalism and Mass Communications

MC 280 - Advertising and PR Writing Credits: 3
MC 370 - Social Media in Strategic Communications Credits: 3
MC 380 - Strategic Communication Strategy and Planning Credits: 3
MC 491 - Mass Communication Internship Credits: 1-3
MC 456 - Media Relations Credits: 3
MC 683 - Reputation Management Credits: 3

Hospitality Management

HM 361 - Hotel Operations Credits: 3
HM 363 - Event Management Credits: 3
HM 426 - Fundraising and Nonprofit Events Credits: 3
HM 475 - Internship in Hospitality Management Credits: 3
HM 621 - Hospitality Law Credits: 3

Total hours required: 18

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