Jun 26, 2022  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (B.S.)

Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis within the field, including marketing management, marketing analytics and sales. Study in Marketing covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy. All areas of study provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Bachelor’s degree requirements

Business Administration Pre-Professions Program (45 credit hours)

BAPP Requirements  

Business Core (30 credit hours)

Business Core Requirements 

Major Field Electives (15 credit hours)

Economics electives (3 credit hours)

NOTE: Economics electives must be selected from economics course offerings numbered 500 or above excluding ECON 505 in consultation with the student’s academic advisor.
Economics electives may not overlap with economics courses used to complete other requirements for the marketing major.

Unrestricted electives (15 credit hours)

Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Total credit hours required for graduation: (120)