Marketing (B.S.)

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Bachelor’s degree requirements

Business Administration Pre-Professions Program (54 credit hours)

BAPP Requirements

Business Core (30 credit hours)

Business Core Requirements

Major Field Requirements (15 credit hours)

MKTG 450 - Consumer Behavior Credits: (3)
MKTG 542 - Professional Selling Credits: (3)
MKTG 544 - International Marketing Credits: (3)
MKTG 642 - Marketing Research Credits: (3)
MKTG 690 - Marketing Management Credits: (3)

Major Field Electives (9 credit hours)

MKTG 496 - Special Topics in Marketing Credits: (3)
MKTG 497 - Topics in Financial Services Marketing Credits: (3)
MKTG 541 - Retailing Credits: (3)
MKTG 543 - Integrated Marketing Communications Credits: (3)
MKTG 545 - Marketing Channels Credits: (3)
MKTG 546 - Services Marketing Credits: (3)
MKTG 547 - International Business Credits: (3)
MKTG 550 - Business Marketing Credits: (3)
MKTG 560 - Sales Management Credits: (3)
MKTG 570 - Advanced Selling Credits: (3)
MKTG 580 - Business Intelligence for Strategic Decision Making Credits: (3)
MKTG 630 - Sports Marketing Credits: (3)
MKTG 635 - Electronic Marketing Credits: (3)

Economics electives (6 credit hours)

NOTE: Economics electives must be selected from economics course offerings numbered 500 or above excluding ECON 505 in consultation with the student’s academic advisor.
Economics electives may not overlap with economics courses used to complete other requirements for the marketing major.

Unrestricted electives (12 credit hours)

Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Kansas State University

Course Catalog