Feb 05, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 550 - Business to Business Marketing

Credits: 3

A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics include analysis of market needs, market segments, estimating market demand, organizational buying behavior, marketing channels, marketing strategy and mix for institutional customers, global marketing strategies, managing products and new product development, buyer/seller relationships, pricing strategies, and business marketing communications.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 400.

Typically Offered
Fall, Spring

K-State 8
Social Sciences


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