Apr 18, 2024  
2021-2022 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About the Catalog
  About the University
  Academic Calendar
  All-University Regulations
  Academic Policies and Procedures
  Tuition and Fees
  Glossary and Abbreviations
  Disclosures
  Colleges & Departments
  Courses
  Degrees & Certificates Offered
  Online Programs
  General Education: K-State 8
  Academic Advising
  International Programs
  K-State Research and Extension
  Services for Students
  Student Financial Assistance
  Support Services
  Undergraduate Admission
  University Faculty and Professional Staff
  Archived Catalogs
  KSIS
  Auxiliary Services and Facilities
  K-State Athletics
  K-State Libraries
  K-State Online
  Research Facilities and Centers
  Webmail
  My Portfolio
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

AGEC 735 - Sales and Marketing in the Global Animal Health Industry

Credits: 3

This course is designed to introduce students to marketing and sales in the complex world of animal health industry.  Understanding product life cycles; product development; forecasting; planning; positioning and branding; as well as promotion and compliance. Markets addressed include business to business food animal markets and companion animal consumer markets.

Typically Offered
Summer


KSIS Course Search



Add to Portfolio (opens a new window)