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Dec 12, 2024
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MKTG 635 - Digital Marketing Credits: 3
This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.
Requisites
Prerequisite: MKTG 400.
Typically Offered
Fall or Spring
K-State 8
Social Sciences
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