This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.
Requisites Prerequisite: MKTG 400.
Typically Offered Fall, Spring
K-State 8 Global Issues and Perspectives Social Sciences
