| |
Dec 06, 2025
|
|
|
|
|
MKTG 450 - Consumer BehaviorCredits: 3
Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.
Requisites
Prerequisite: MKTG 400 and junior standing.
Typically Offered
Fall, Spring
UGE course
No
K-State 8
Human Diversity within the U.S.
Social Sciences
Add to Portfolio (opens a new window)
|
|
