Dec 06, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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HN 848 - Consumer Research – Quantitative

Credits: (1)

Methods and issues associated with measuring consumer responses to products including preference testing, preference ranking, acceptance testing, hedonic scales, and consumption testing. Lecture.

When Offered:
Fall


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