Dec 06, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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HN 847 - Consumer Research – Attitudinal

Credits: (1)

Study of attitudinal research methods, including questionnaires and facial recognition, for product understanding.  Techniques including emotion, mood, and psychographic research methods will be covered.  Methods for consumer segmentation beyond traditional demographical segmentation will be discussed. Lecture.

When Offered:
Spring


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