Dec 07, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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AT 825 - Strategic Merchandising

Credits: (3)

Examination of the executive level planning process utilized to develop successful merchandising strategies; emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage.

Requisites:
Prerequisite: Instructor’s Permission

When Offered:
Fall


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