Dec 06, 2025  
2015-2016 Graduate Catalog 
    
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 547 - International Business

Credits: (3)

This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues involved in international business activity and how to best manage these issues.

Requisites:
Prerequisite: MKTG 400, MANGT 420.

When Offered:
On sufficient demand


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