Nov 24, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MANGT 670 - Social Media Analytics & Web Mining

Credits: (3)

This course is an in-depth study of a broad range of topics and techniques in the areas of social media analytics, web mining and social network analysis. Emphasis is on fundamentals of data acquisition from the web and social media platforms, transformation of these unstructured data into structured format, advanced data processing techniques for analysis, business intelligence through web crawling, analysis of web and social media data using classification, clustering, and association techniques, sentiment analysis (or opinion mining) for business decisions, visualization of unstructured data, and social network analysis.

Requisites
Prerequisite: MANGT 366 or an equivalent introductory computing course.

When Offered
On Sufficient Demand

UGE course
No

K-State 8
Empirical and Quantitative Reasoning


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