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Mar 29, 2024
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MC 380 - Public Relations Research, Strategy and PlanningCredits: (3) Public relations planning, including theory, techniques and models related to setting long-range and short-term goals and objectives; designing strategies and tactics; segmenting publics and designing effective messages; identifying appropriate message channels; communicating with top management; developing budgets; issue management.
Requisites Prerequisite: MC 280 with a grade of C or better.
When Offered Fall, Spring
UGE course No
K-State 8 None
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