MKTG 635 - Electronic Marketing

Credits: (3)

This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Requisites
Prerequisite: MKTG 400.

When Offered
Summer, on sufficient demand

UGE course
No

Kansas State University

Course Catalog

MKTG 635 - Electronic Marketing