Dec 08, 2025  
2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 543 - Integrated Marketing Communications

Credits: (3)
Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.

Requisites
Prerequisite: MKTG 400 and 450.

When Offered
Fall, Spring

UGE course
No


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