Dec 08, 2025  
2009-2010 Undergraduate Catalog 
    
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2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 450 - Consumer Behavior

Credits: (3)
An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences.

Requisites
Prerequisite: MKTG 400.

When Offered
Fall, Spring

UGE course
No


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