Apr 27, 2025  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (BSBA)

Location(s): Manhattan Campus


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Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis within the field, including marketing management, marketing analytics and sales. Study in Marketing covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy. All areas of study provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Kansas State University Core: 34-36 Credit Hours


KBOR Statewide Transfer (SWT) Courses: https://www.kansasregents.org/academic_affairs/transfer-articulation.

English (Written Communication Outcomes): 6 Credit Hours


Communication (Oral Communication Outcomes): 3 Credit Hours


Math & Statistics (Quantitative Literacy Outcomes): 3 Credit Hours


Natural & Physical Sciences (Natural & Physical Sciences Outcomes): 4-5 Credit Hours


Choose 1 subject area which must include a lab.

Social & Behavioral Sciences (Social & Behavioral Sciences Outcomes): 6 Credit Hours


At least 2 courses from 2 subjects under this area.

Arts & Humanities (Arts & Humanities Outcomes): 6 Credit Hours


At least 2 courses from 2 subjects under this area.

Free Electives (Institutionally Designated Area): 6 Credit Hours


Includes ALL 100 and 200 level courses at K-State or in Transfer. 
Note: One course may be used to satisfy more than one requirement. However, students must complete a total of 34-36 credit hours of general education courses.

For a Full Listing of K-State 100/200 level courses you may search those courses individually via the University Course Catalog.

TOTAL CREDITS: 34-36


Major Courses (42 credit hours)


Economics Elective: (3 credit hours)


Unrestricted Electives (6 credit hours)


Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Total Hours Required for Graduation: 120


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