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Dec 06, 2025
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2025-2026 Undergraduate Catalog
Advertising and Public Relations (BA)
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The undergraduate degree in Advertising and Public Relations prepares students to influence and inform key audiences and publics through promotional and public image communications strategies. Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations, and reputation management. Additionally, hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media. Advertising and Public Relations students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, publicists, social media managers, copywriters, and more.
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Kansas State University Core: 34-36 Credit Hours
K-State Core is the foundation for an impactful life and career after time at K-State. The K-State Core framework covers six disciplinary areas: English, Communications, Mathematics & Statistics, Natural & Physical Sciences, Social & Behavioral Sciences, and Arts and Humanities. In addition, a seventh area is reserved for institutionally designated use, which K-State is keeping as free electives. In total, the framework takes up 34-35 credit hours of 100 and 200-level coursework. Students who complete their general education elsewhere cannot be required to take additional general education coursework in the disciplinary areas of the framework without permission from KBOR to continue requiring courses in the K-State Core. Orientation: 1 Credit Hour
Outside Concentration: 9 Credit Hours
Outside credential of at least 9 credit hours (May be from any unit, except for School of Media and Communication OR from approved interdisciplinary credentials within the unit). OR Any 9 credit hours in a single prefix (except for except for MC and COMM) (all must be 300 level or above OR at any level with a prereq in the same prefix; up to 5 credit hours may overlap with program). OR Any 9 credit hours in a microcredential (up to 5 credit hours may overlap with program). Overlays: [9] Credit Hours
May be fulfilled in K-State Core, Outside Concentration, electives, or the Program itself. - Ethical Reasoning Overlay Credits: [3]
- Global Perspectives Overlay Credits: [3]
- US Multicultural Overlay Credits: [3]
Math Requirement
If not met through K-State Core requirements, MATH 160 is required.
Foundations: 5 Credit Hours
Writing Foundation II
Complete 2 credits from the following courses: Content Creator Studio
Complete 2 credits from the following courses: ADPR Requirements: 27 Credit Hours
ADPR Elective: 3 Credit Hours
Choose one course from the following: ADPR Specialization: 9 Credit Hours
Choose one specialization from the following (courses used to fulfill the ADPR Elective may not also be used to fulfill Specialization): Digital and Social Media Specialization
Creative Design Specialization
Advanced ADPR Specialization
Lifestyle, Sports & Entertainment Specialization
BA Arts, Humanities, and Social Sciences Requirement: 6 Credit Hours
3 credit hours in each of the following, with at least 6 credit hours at 300 level or above OR at any level with a prerequisite in the same discipline. One course in Humanities Credits: 3
Any course or combination of courses in Fine Arts Credits: 3
BA Natural and Quantitative Requirement: 6 Credit Hours
One course in each of the following, with at least 3 credit hours total at 300 level or above OR at any level with a prerequisite in the same discipline. Natural Science or Quantitative course Credits: 3
Natural Science, or Quantitative, or Social Science with MATH or STAT Credits: 3
BA Second Language Requirement: 3-16 Credit Hours
Choose one of the following: Option 1: 3-14 Credit Hours
At least 3 credit hours of coursework culminating with level 4 or above (i.e., Frech 4, German 4, Spanish 4, etc.) or the equivalent of level 4 in a second language sequence. Option 2: 16 Credit Hours
At least 16 credit hours of coursework in which student takes the first and second levels of two different languages, selected from any language offered within the department of Modern Languages, ASL, or from any other second language transferred in at an equivalent level. Option 3: 3 Credit Hours
Students whose first language is not English may satisfy this requirement by meeting the English Proficiency Admission Standards for K-State or by completing the appropriate level of exit courses with the English Language Program. Free Electives: 4-16 Credit Hours
In addition to K-State Core Free Electives requirement, take any course so that the total credit hours completed equals 120. Total Hours Required for Graduation: 120
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