Apr 23, 2025  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (BSBA) Academic Degree Map

Location(s): Manhattan Campus


First Year Hours K-State Core  
Semester 1      
ENGL 100  - Expository Writing I   3   KSC 010  
ENTRP 340  - Business Innovation and the Entrepreneurial Mindset   3      
GENBA 105  - Business Orientation   0-1      
MATH 100  - College Algebra   3   KSC 030  
Free Elective {Institutionally Designated Area} 3 KSC 070  
Arts & Humanities Requirement 3 KSC 060  
Total Credits: 16      
       
Semester 2      
ECON 110  - Principles of Macroeconomics   3      
MANGT 220  - Principles of Management   3      
MATH 205  - General Calculus   3      
COMM 106  - COMM 106   3   KSC 020  
Natural & Physical Sciences Requirement 4 KSC 040  
Total Credits: 16      
       
Second Year      
Semester 1      
ECON 120  - Principles of Microeconomics   3      
MKTG 250  - Introduction to Marketing   3      
STAT 225  - Introduction to Statistics  OR 3      
STAT 250  - Business and Economic Statistics I   3      
ENGL 200  - Expository Writing II   3   KSC 010  
GENBA 205  - Career Accelerator   0-1      
Social & Behavorial Sciences Requirement 3 KSC 050  
Total Credits: 16      
       
Semester 2      
SALES 300  - Fundamentals of Professional Selling   3      
ACCTG 231  - Introduction to Managerial Accounting   3      
Marketing Elective 3    
Free Elective {Institutionally Designated Area} 3 KSC 070  
Arts & Humanities Requirement 3 KSC 060  
Total Credits: 15      
       
Third Year      
Semester 1      
ACCTG 241  - Introduction to Financial Accounting   3      
MANGT 366  - Information Systems and Business Analytics   3      
MKTG 450  - Consumer Behavior   3      
Marketing Elective 3    
Unrestricted Elective 3    
Total Credits: 15      
       
Semester 2      
FINAN 450  - Principles of Finance   3      
MANGT 421  - Introduction to Operations and Supply Chain Management   3      
MKTG 300  - Introduction to Digital Marketing   3      
Marketing Elective 3    
Social & Behavorial Sciences Requirement 3 KSC 050  
Total Credits: 15      
       
Fourth Year      
Semester 1      
ECON 510  - Intermediate Macroeconomics  OR 3      
ECON 520  - Intermediate Microeconomics   3      
MANGT 595  - Strategic Management   3      
MKTG 690  - Marketing Strategy   3      
Marketing Elective 3    
Unrestricted Elective 3    
Total Credits: 15      
       
Semester 2      
ACCTG 445  - Financial Statement Analysis  OR 3      
ENGL 417  - Written Communication for the Workplace  OR 3      
FINAN 451  - Introduction to Integrated Investment Management  OR 3      
GENBA 145  - Business and Society  OR 3      
MANGT 230  - Business Law I   3      
MANGT 596  - Business Ethics and Corporate Citizenship   3      
Unrestricted Elective 3    
Marketing Elective 3    
Total Credits: 12      
       
Total Program Hours: 120