This certificate program teaches students strategic digital marketing communication and analytics, with a focus on comprehensive marketing strategies. Students learn how to use these strategies in real business situations, improving their practical skills.

The program also covers ways to present complex data through storytelling and visual aids. This helps students develop skills in combining, explaining, and professionally showcasing data-driven narratives.

Additionally, students gain an understanding of important digital marketing metrics and how they connect to an organization’s strategic goals. They learn to evaluate these metrics across different platforms, which is crucial in today’s diverse digital landscape.

By the end of the program, students can effectively assess marketing activities in relation to business objectives. This knowledge allows them to create and implement successful marketing strategies in the digital world.

Students upon completion of the certificate are able to

•  Prepare strategic communications for digital marketing, including structure and development       

•  Communicate complex datasets in a storytelling format and utilize industry-recommended visualization techniques            

•  Analyze digital marketing metrics and relate them to strategic objectives of an organization

•  Earn industry certifications