The Business of Sports and Entertainment Certificate is designed to develop insights and opportunities in a rapidly growing industry for K-State students. The purpose of the Business of Sports and Entertainment Certificate is three-fold. First, it provides an opportunity for students interested in a career in sports or entertainment to augment the perceived value of their major and distinguish themselves on the job market. Second, it provides a deep understanding of the role of sports and entertainment in business, enhanced by hands-on, real-time experiential learning opportunities. Third, it provides an appealing context that both draws students and motivates learning in the essential areas of marketing, economics, and management, in a way that is transferrable to virtually any type of business.