The program will:

• Provide a full range of coursework aimed at assisting students with the creation and development of new venture ideas, and the skills to develop a marketing plan, financial plan and a complete business plan for their ideas.
• Establish stronger connections to local entrepreneurs and small business owners to serve as advisors and mentors for the K-State academic departments and students.
• Provide an avenue for students who are budding entrepreneurs to more fully prepare for the realities of business as they start their new ventures.
• Allow K-State to compete for the growing number of students who desire the opportunity to study the entrepreneurial process within the context of business.
• Provide additional integration with the established structure of entrepreneurship opportunities within the K-State community (i.e., Innovation Partners, Technology Development).
• Provide courses that will be available to all majors across the K-State academic environment, so that those outside the College of Business have access to information on starting up new business ventures.