Marketing (B.S.)

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Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis within the field, including marketing management, marketing analytics and sales. Study in Marketing covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy. All areas of study provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Bachelor’s degree requirements

Business Administration Pre-Professions Program (45 credit hours)

BAPP Requirements

Business Core (30 credit hours)

Business Core Requirements

Major Field Requirements (12 credit hours)

MKTG 450 - Consumer Behavior Credits: 3
MKTG 542 - Fundamentals of Professional Selling Credits: 3
MKTG 544 - International Marketing Credits: 3
MKTG 690 - Marketing Strategy Credits: 3

Major Field Electives (15 credit hours)

The student and their academic advisor will decide which electives the student will pursue for the marketing degree, given their area of interest: marketing management, marketing analytics, or sales.
MKTG 490 - Undergraduate Research Experience Credits: 0-3
MKTG 495 - Marketing Internship Credits: 0-3
MKTG 498 - Independent Study in Marketing Credits: 1-18
MKTG 496 - Special Topics in Marketing Credits: 3
MKTG 541 - Retailing Credits: 3
MKTG 543 - Integrated Marketing Communications Credits: 3
MKTG 545 - Marketing Channels Credits: 3
MKTG 546 - Services Marketing Credits: 3
MKTG 547 - International Business Credits: 3
MKTG 550 - Business Marketing Credits: 3
MKTG 580 - Marketing Analytics Fundamentals Credits: 3
MKTG 581 - Applications of Marketing Analytics Credits: 3
MKTG 630 - Sports Marketing Credits: 3
MKTG 635 - Digital Marketing Credits: 3
MKTG 642 - Marketing Research Credits: 3

Economics electives (3 credit hours)

NOTE: Economics electives must be selected from economics course offerings numbered 500 or above excluding ECON 505 in consultation with the student’s academic advisor.
Economics electives may not overlap with economics courses used to complete other requirements for the marketing major.

Unrestricted electives (15 credit hours)

Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Kansas State University

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