Major Field Requirements (15 credit hours)

• MKTG 450 - Consumer Behavior Credits: (3)
• MKTG 542 - Professional Selling Credits: (3)
• MKTG 544 - International Marketing Credits: (3)
• MKTG 642 - Marketing Research Credits: (3)
• MKTG 690 - Marketing Management Credits: (3)

Economics electives (6 credit hours)

NOTE: Economics electives must be selected from economics course offerings numbered 500 or above excluding ECON 505 in consultation with the student’s academic advisor.
Economics electives may not overlap with economics courses used to complete other requirements for the marketing major.

Unrestricted electives (12 credit hours)

Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Total hours required for graduation (126)