Jan 30, 2026  
2026-2027 Graduate Catalog 
    
2026-2027 Graduate Catalog
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MKTG 350 - AI for Marketing

Credits 3

Explores the use of Artificial Intelligence (AI) in marketing. Students will evaluate AI tools and learn how these tools can be used to complement and leverage marketing efforts.  The current and future uses of AI in marketing, ethical and legal implications, skillsets needed, and best practices of using AI tools will be discussed. The use of AI in other fields, such as sales, will also be discussed.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250

Typically Offered
Fall, Spring, Summer



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