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Jan 30, 2026
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MKTG 350 - AI for Marketing Credits 3
Explores the use of Artificial Intelligence (AI) in marketing. Students will evaluate AI tools and learn how these tools can be used to complement and leverage marketing efforts. The current and future uses of AI in marketing, ethical and legal implications, skillsets needed, and best practices of using AI tools will be discussed. The use of AI in other fields, such as sales, will also be discussed.
Repeat for Credit N
Requisites Prerequisite: MKTG 250
Typically Offered Fall, Spring, Summer
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