Jan 30, 2026  
2026-2027 Graduate Catalog 
    
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2026-2027 Graduate Catalog
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MKTG 755 - Marketing Performance: ROI Measurement and Attribution Modeling

Credits 3

Students will master the application of marketing attribution models to evaluate, optimize, and communicate marketing effectiveness across channels and market types, driving data-informed strategies to maximize ROI.

Repeat for Credit
N

Requisites
Prerequisites: MKTG 725, STAT 730

Typically Offered
Fall, Spring, Summer


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