MKTG 720 - Strategic Marketing Planning for Long-Term Success

Credits 3

Students will master advanced digital marketing strategies to create customer-centric, data-driven campaigns across multiple channels, optimizing ROI and effectively communicating plans to stakeholders.

 

Note
Marketing Technology Certificate students are not required to take MKTG 720.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 710 (see note)

Typically Offered
Fall, Spring, Summer