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Jan 30, 2026
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MKTG 710 - Digital Marketing Essentials: From Strategy to Execution Credits 3
Students will gain the skills necessary to design and execute data-driven digital marketing campaigns integrating technology, strategy, and communication. They will explore strategies for optimizing content across digital platforms, while learning to measure campaign effectiveness, engage with target audiences, and adjust marketing tactics based on performance data to maximize impact.
Note
Marketing Technology Certificate students are not required to take MKTG 710.
Repeat for Credit
N
Typically Offered
Fall, Spring, Summer
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