Jan 30, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 750 - Customer Insights: Analytics, Segmentation, and Targeting

Credits: 3

Students will gain expertise in analyzing customer behavior using analytics, segmentation, and forecasting, and will develop the skills to align marketing strategies and communicate insights effectively.

Repeat for Credit
N

Requisites
Prerequisites: MKTG 725, STAT 730.

Typically Offered
Fall, Spring, Summer


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