Jan 30, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 745 - Data-Driven Marketing: Analytics for Strategic Decisions

Credits: 3

Students will develop skills to collect, analyze, and interpret business data using statistical and predictive modeling techniques, applying insights to optimize marketing strategies and effectively communicate results to diverse audiences.

Repeat for Credit
N

Requisites
Prerequisites: MKTG 725, STAT 730

Typically Offered
Fall, Spring, Summer


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