Jan 31, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 725 - Market Research Fundamentals: Qualitative and Quantitative Approaches

Credits: 3

Students will learn to design and execute research studies, apply survey techniques, understand customer needs, and effectively communicate research findings to support problem-solving and decision-making in marketing.

Repeat for Credit
N

Requisites
Prerequisites: STAT 351 or 705

Typically Offered
Fall, Spring, Summer


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