Jan 30, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 705 - Marketing Concepts and Research

Credits: 3

Presents marketing concepts and marketing research concepts at the graduate level. Emphasis is directed toward managerial strategy development using marketing theories and applied marketing research techniques.

Repeat for Credit
Y

Requisites
Prerequisite: Three hours of economics, three hours of statistics, and MATH 205 or MATH 220.

Typically Offered
Fall


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