Jan 30, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MKTG 690 - Marketing Strategy

Credits: 3

Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.

Note
Undergraduates must be business students admitted in a College Business Administration degree track (major).

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250, MKTG 300, SALES 300 and senior standing.

Typically Offered
Fall, Spring, Summer

K-State 8
Social Sciences


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