Mar 25, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog [ARCHIVED CATALOG]

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SENS 848 - Consumer Research – Quantitative

Credits 1

Methods and issues associated with measuring consumer responses to products including preference testing, preference ranking, acceptance testing, hedonic scales, and consumption testing. 

Repeat for Credit
N

Requisites
Prerequisite: SENS 701 or SENS 841.

Typically Offered
Fall


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