Mar 25, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog [ARCHIVED CATALOG]

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SENS 847 - Consumer Research – Attitudinal

Credits 1

Study of attitudinal research methods, including questionnaires and facial recognition, for product understanding.  Techniques including emotion, mood, and psychographic research methods will be covered.  Methods for consumer segmentation beyond traditional demographical segmentation will be discussed. 

Repeat for Credit
N

Requisites
Prerequisite: SENS 701 OR SENS 841

Typically Offered
Spring


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