Mar 25, 2026  
2025-2026 Graduate Catalog 
    
2025-2026 Graduate Catalog [ARCHIVED CATALOG]

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SENS 843 - Consumer Research - Qualitative

Credits 1

This course provides a deep dive into qualitative research, including the design, application, execution, and reporting.  This course will educate the student on the appropriate tools for qualitative data collection based on the objective, with a particular emphasis on interviews and focus groups. 

Repeat for Credit
N

Requisites
Prerequisites-SENS 701 OR SENS 841

Typically Offered
Fall



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