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Mar 25, 2026
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SENS 843 - Consumer Research - Qualitative Credits 1
This course provides a deep dive into qualitative research, including the design, application, execution, and reporting. This course will educate the student on the appropriate tools for qualitative data collection based on the objective, with a particular emphasis on interviews and focus groups.
Repeat for Credit N
Requisites Prerequisites-SENS 701 OR SENS 841
Typically Offered Fall
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