Dec 07, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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MKTG 842 - Advanced Marketing Research

Credits 3

Application of advanced research methods to help solve marketing problems. Intensive examination of experimental and survey designs, data collection methods, and selected multivariate analysis techniques are covered.

Repeat for Credit
Y

Requisites
Prerequisite: STAT 351, MKTG 640, and MKTG 654.

Typically Offered
On sufficient demand


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