MKTG 650 - Digital Marketing Analysis and Strategy

Credits 3

Examines aspects of tracking, analyzing, and optimizing marketing efforts to achieve strategic objectives. It provides learners with an understanding of search engine marketing (SEM) and search engine optimization (SED), web analysis and tools, and social media platforms and analytics. Learners have an opportunity to earn industry certifications.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250, MKTG 300.

Typically Offered
Fall, Spring

K-State 8
Social Sciences

Kansas State University

Course Catalog

MKTG 650 - Digital Marketing Analysis and Strategy