Dec 06, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MC 482 - Ideation, Strategy and Planning for Advertising and Public Relations

Credits: 3

Develops advertising and public relations skills in long-term planning, strategy, creativity, research, and meaningful evaluation and measurement. Examines concepts such as strategic planning, effective message creation, and project management.

Repeat for Credit
N

Requisites
Prerequisite: MC 280 with a grade of C or better.

Typically Offered
Fall, Spring


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