MIS 665 - Business Analytics and Data Mining

Credits: 3

In-depth study of a broad range of topics and techniques in business intelligence (BI), data mining, and database marketing (DM). Emphasis on fundamentals of relational database management, data warehousing as a business practice, customer relationship management (CRM), customer segmentation, various data mining techniques, data visualization, business performance management, use of scorecard/dashboard, and advanced BI and data mining software tools.

Repeat for Credit
N

Requisites:
Prerequisite: MANGT 366 or MIS 366 or an equivalent introductory computing course.

Typically Offered
Fall, Spring

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Kansas State University

Course Catalog

MIS 665 - Business Analytics and Data Mining