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Jan 23, 2026
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MKTG 690 - Marketing Strategy Credits: 3
Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.
Note:
Undergraduates must be business students admitted in a College Business Administration degree track (major).
Repeat for Credit
N
Requisites:
Prerequisite: MKTG 450, SALES 542, and senior standing.
Typically Offered
Fall, Spring
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