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Jan 23, 2026
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MKTG 547 - International Business Credits: 3
This course provides students with an appreciation of the opportunities and unique challenges in international business, an understanding of the strategic and operational options available to an international firm, and managerial decision making abilities required to be successful abroad. The course examines strategic and operational issues involved in international business activity and how to best manage these issues.
Repeat for Credit
N
Requisites:
Prerequisite: MKTG 250, MANGT 220.
Typically Offered
On sufficient demand
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