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Nov 26, 2024
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MANGT 840 - Advanced Entrepreneurship Credits: 3
An in-depth examination of the nature of entrepreneurship including success factors, the requirements of successful new venture planning and implementation, and researching the current literature in the field. The study of new product identification, the assessment of commercial potential, and the elements of an effective business plan will be examined in detail, culminating in the preparation of a comprehensive plan for the development and marketing of a new product or service.
Repeat for Credit
Y
Requisites:
Prerequisite: FINAN 815, MANGT 820, and MKTG 890.
Typically Offered
On sufficient demand
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