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Dec 10, 2024
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AGEC 735 - Sales and Marketing in the Global Animal Health IndustryCredits: 3
This course is designed to introduce students to marketing and sales in the complex world of animal health industry. Understanding product life cycles; product development; forecasting; planning; positioning and branding; as well as promotion and compliance. Markets addressed include business to business food animal markets and companion animal consumer markets.
Typically Offered Summer
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