Jul 18, 2024  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

AGEC 735 - Sales and Marketing in the Global Animal Health Industry

Credits: 3

This course is designed to introduce students to marketing and sales in the complex world of animal health industry.  Understanding product life cycles; product development; forecasting; planning; positioning and branding; as well as promotion and compliance. Markets addressed include business to business food animal markets and companion animal consumer markets.

Typically Offered

KSIS Course Search

Add to Portfolio (opens a new window)