Oct 08, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 842 - Advanced Marketing Research

Credits: 3

Application of advanced research methods to help solve marketing problems. Intensive examination of experimental and survey designs, data collection methods, and selected multivariate analysis techniques are covered.

Requisites:
Prerequisite: STAT 351, MKTG 640, and MKTG 642.

Typically Offered
On sufficient demand


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