Jan 15, 2025  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 550 - Business to Business Marketing

Credits: 3

A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relationships.

Requisites:
Prerequisite: MKTG 400.

Typically Offered
Fall, Spring


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