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Oct 04, 2024
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MKTG 543 - Integrated Marketing CommunicationsCredits: 3
Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.
Requisites: Prerequisite: MKTG 400.
Typically Offered Fall or Spring
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