Dec 21, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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AGEC 735 - Sales and Marketing in the Global Animal Health Industry

Credits: 3

This course is designed to introduce students to marketing and sales in the complex world of animal health industry.  Understanding product life cycles; product development; forecasting; planning; positioning and branding; as well as promotion and compliance. Markets addressed include business to business food animal markets and companion animal consumer markets.

Typically Offered
Summer


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